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The paper discusses the evolution of metaphor research in organization studies, emphasizing the need to move beyond traditional views that focus solely on resonance. It proposes a multi-dimensional perspective that incorporates dissonance and multimodality, suggesting that these elements can generate new meanings and insights in organizational contexts. The authors advocate for a broader understanding of metaphors as performative tools that shape actions and realities within organizations, encouraging futur

Author

tiangarasy

Language

EN