About this document
Speed of Speech by ccsralbuquerque is a document available to read on EtoBox.
The document discusses two field experiments that investigated the relationship between speaking rate and attitude change. The experiments crossed manipulations of speech rate with credibility of the speaker and complexity of the message. The results suggest that speech rate functions as a general cue that enhances credibility, as rapid speech was found to increase persuasion. No support was found for the idea that the effects are due to disruption of counterarguing against the message.
- Author
- ccsralbuquerque
- Language
- EN