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What is Memorable Tourism Experience Scale Development about?

The study aims to develop a valid and reliable measurement scale for memorable tourism experiences (MTE), identifying seven key domains: hedonism, refreshment, local culture, meaningfulness, knowledge, involvement, and novelty. The scale, consisting of 24 items, is designed to enhance understanding and management of MTEs, which are crucial for tourism businesses to improve customer satisfaction and loyalty. The findings support the scale

Author

Grace S

Language

EN