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Challenges and Trends in TV News by Harshit Chauhan is a document available to read on EtoBox.
What is Challenges and Trends in TV News about?
The document presents a case study by the Baby Kotlers team from IIM Lucknow, analyzing the challenges and trends in the TV news value chain, including research, editing, anchoring, and aggregation. It highlights issues such as biased news, lack of personalization, and the shift towards digital platforms among younger audiences. Additionally, it proposes strategies for CNBC to transform into a digital leader by leveraging technology, enhancing user engagement, and promoting financial literacy.
- Author
- Harshit Chauhan
- Language
- EN