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Key Factors in Consumer Behavior by Rellie AB Chloe is a document available to read on EtoBox.

What is Key Factors in Consumer Behavior about?

The document discusses five major factors that influence consumer behavior: 1. Psychological factors such as motivation, perception, learning, and attitudes/beliefs shape consumer psychology and buying decisions. 2. Social factors like family, reference groups, and social roles/status influence consumers through social relationships. 3. Cultural factors including overall culture and subcultures impact consumer behavior based on shared values within cultural and social groups. 4. Personal factors like age,

Author

Rellie AB Chloe

Language

EN