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Beverage Marketing Push Strategy by Yuji Kojima is a document available to read on EtoBox.
What is Beverage Marketing Push Strategy about?
Digital Beyond needs an aggressive marketing strategy to compete with established beverage companies. They will use a push strategy involving promotions like dollar menus and doorbusters to attract customers and inform them of the new product. Possible promotions include coupons, sales, giveaways, and holiday deals. During the product launch, Digital Beyond will offer free 5oz tastes at selling locations to encourage purchases. For distribution, they will use intermediaries like distributors and wholesalers
- Author
- Yuji Kojima
- Language
- EN