About this document
Consumer Personality Ad Strategies by Chi Xuan Kan is a document available to read on EtoBox.
This document summarizes 13 types of consumer personalities and provides examples of advertisements that target each personality type. It discusses personalities like consumer innovativeness, dogmatism, social character, need for uniqueness, optimum stimulation level, sensation seeking, variety-novelty seeking, need for cognition, and visualizers versus verbalizers. For each personality type, an advertisement is described that aims to appeal to consumers with that particular trait.
- Author
- Chi Xuan Kan
- Language
- EN