About this document

Chotukool: Disruptive Innovation in Cooling by Rajiv Mahajan is a document available to read on EtoBox.

Disruptive innovation, as defined by Clayton Christensen, describes how a product or service starts in low-end markets and eventually displaces established competitors. Chotukool exemplifies this by targeting low-income households and non-users of refrigerators, providing an affordable cooling solution that has gained traction among mainstream customers. By removing barriers to consumption, Chotukool has successfully tapped into an underserved market segment.

Author

Rajiv Mahajan

Language

EN