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Social Media by mahrish aftab is a document available to read on EtoBox.

This document summarizes a research project on the effect of social media advertising of clothing brands on consumer behavior. The study examines how social media advertisements influence factors like consumer characteristics and purchasing decisions. A survey was administered to 200 university students to understand how social media impacts awareness and loyalty to clothing brands. The analysis found that businesses using individualized social media communication are more successful at brand building. Whil

Author

mahrish aftab

Language

EN