About this document

IOB Cashback Campaign for Card Activation by ANBU is a document available to read on EtoBox.

This document outlines an Indian Overseas Bank cashback campaign to promote usage of their Visa debit and credit cards for purchases. The bank aims to shift customers from using cards primarily as ATM cards to making purchases. They will offer cashback incentives for purchases from October 2013 to March 2014. The goal is to activate new cards quickly, increase purchase transaction frequency among existing customers, and boost non-cash payments and related revenues for the bank. An integrated marketing commu

Author

ANBU

Language

EN