Can I read Designing Brand Identity on EtoBox?

Designing Brand Identity by Wheeler, Alina. is a book available to read on EtoBox.

What is Designing Brand Identity about?

Designing Brand Identity, Fourth Edition 1 Contents 10 Part 1: Basics 13 What is brand? 14 What is brand identity? 16 What is branding? 18 Who are stakeholders? 20 Why invest? 22 Brand strategy 24 Cross cultures 26 Big idea 28 Customer experience 30 Brand architecture 32 Names 34 Taglines 36 Staying on message 38 Brand ideals: Overview 40 Vision 42 Meaning 44 Authenticity 46 Coherence 48 Flexibility 50 Commitment 52 Value 54 Differentiation 56 Sustainability 58 Brandmarks 60 Sequence of cognition 62 Wordmarks 64 Letterform marks 66 Pictorial marks 68 Abstract marks 70 Emblems 72 Dynamic marks 74 Characters 76 Brand dynamics: Overview 78 Making a difference 80 Social media 82 Mobile 84 Apps 86 Touch 88 Video 90 China 92 Private labeling 94 Brand licensing 96 Certification 98 Crisis communications 100 Personal branding 102 Before and after: Overview 104 Redesign 106 Packaging 110 Part 2: Process 113 A process for success 114 Managing the process 116 Measuring success 118 Collaboration 120 Decision making 122 Intellectual property 124 Design management 126 Conducting research: Phase 1 overview 128 Insight 130 Market research 132 Usability testing 134 Marketing audit 136 Competitive au

Author

Wheeler, Alina.

Language

EN

Rating

4.09 / 5 (51 ratings)

Updated

2026-03-14