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Gammarano VI Interconnected by ethantran.green is a document available to read on EtoBox.

This study investigates the relationship between followers and two types of digital influencers: human influencers (HIs) and virtual influencers (VIs). It identifies the emotional, rational, communicative, and interactive attributes that attract followers to each type, revealing that HIs engage through authenticity and emotional support, while VIs captivate with efficiency and adaptability. The research contributes to influencer marketing literature by providing insights into the distinct motivations for fo

Author

ethantran.green

Language

EN