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Influencer vs. Sponsored Ads Effectiveness by Alisson Heliana Cabrera Mocetón is a document available to read on EtoBox.

What is Influencer vs. Sponsored Ads Effectiveness about?

This study aims to compare the effectiveness of influencer marketing and social media sponsored advertising. Six advertisements were run as part of influencer marketing and social media advertising campaigns on Instagram and Facebook in Nigeria. The findings indicate that sponsored advertisements are more effective at generating user engagement with posts than influencer marketing posts. Additionally, users tended to save sponsored advertisements more than advertisements posted by influencers. The goal is t

Author

Alisson Heliana Cabrera Mocetón

Language

EN