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Consumer Behavior Unit Overview 2022-23 by Trúc Nguyễn Thanh is a document available to read on EtoBox.

What is Consumer Behavior Unit Overview 2022-23 about?

1. The document provides information about the MAR201 Consumer Behavior unit, including contact details for the instructors, unit overview, pre-requisites, learning outcomes, assessment details, and schedule. 2. Students will develop an understanding of consumer behavior concepts and apply research skills to analyze consumer data and insights to support marketing objectives. 3. Assessment includes group presentations, case analysis reports, a consumer research project, in-class participation, and a fina

Author

Trúc Nguyễn Thanh

Language

EN