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What is Donor Psychology: Narratives vs. Bandwagon about?

Why does a consumer watching a fundraising campaign choose to donate to the charity? This study explores the science behind donor psychology and evaluates the effectiveness of two prominently used fundraising tactics: individual narratives and the bandwagon effect. The research paper uses a combination of fieldwork and scientific research to examine how these approaches influence behaviour in males and females differently and identify the interplay between empathy, social conformity and donor de

Author

IJAR JOURNAL

Language

EN