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Strebinger & Treiblmaier, 2024 by Valeriya Nikiforova is a document available to read on EtoBox.

What is Strebinger & Treiblmaier, 2024 about?

This research article examines the impact of blockchain technology on consumer services, focusing on the interplay between intermediary brands, value-added services, and privacy concerns. The study finds that complete disintermediation is unlikely, as consumers prefer blockchain applications that offer supplementary services, and privacy concerns increase with familiarity with the technology. The findings suggest that both startups and established brands face unique challenges in developing blockchain-enabl

Author

Valeriya Nikiforova

Language

EN