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This document discusses strategies for developing the right product strategy when entering the Indian market. It covers analyzing the core functionality and usage of products for the Indian market. Packaging, branding, and after-sales service are also important aspects to consider. Exporting to India initially has low costs and risks but high transportation costs and import duties. Choosing the right location cluster and entering the market region by region or nationwide are important timing considerations.

Author

Anurag Mishra

Language

EN