About this document

Brand Placement Effectiveness in Music Videos by Marcelo Ribaric is a document available to read on EtoBox.

This document summarizes a study that investigated the effectiveness of brand placement in music videos in the UK, Spain, and Italy. The study had three objectives: 1) To examine the relationship between nationality and brand familiarity, 2) To determine the correlation between brand familiarity and brand recall, and 3) To determine if participants were more aware of brands they had not previously heard of after watching music videos. Surveys were conducted in each country. Results found a directional assoc

Author

Marcelo Ribaric

Language

EN