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Service Quality Gaps in Beauty Parlors by etha_margaretha is a document available to read on EtoBox.
What is Service Quality Gaps in Beauty Parlors about?
The document summarizes a study that explored service quality gaps in the female beauty care industry in Bangladesh using the SERVQUAL model. The study surveyed 100 customers of 5 beauty parlors about their expectations and perceptions of service quality across the SERVQUAL dimensions of tangibles, reliability, responsiveness, assurance, and empathy. Results found significant gaps across all dimensions, with the largest gaps in responsiveness and empathy, and the smallest gap in tangibles. The study aims to
- Author
- etha_margaretha
- Language
- EN