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What is Marketing Trends in Tourism 21st Century about?

This document summarizes trends in tourism and hospitality marketing management facing the 21st century environment. It identifies changes in the macro environment including new socio-demographic profiles, increased technology dependence, new emerging markets, financial crises, sustainability issues, and political changes. It then examines micro environment trends like increased and dispersed tourism demand, and evolving tourism supply attempting to adapt. Finally, it discusses reflections on strategic and

Author

Sanjiv Gautam

Language

EN