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What is Analyzing Multimodal Texts in Communication about?
This document provides a module for a midterm exam in a Purposive Communication course. It covers analyzing different types of multimodal texts, including advertisements, journalistic photography, and visual arts. The module aims to teach students to evaluate messages and images in various texts by developing critical reading and listening skills. It provides guidelines for analyzing each type of text, such as asking questions about the message, target audience, persuasive techniques, and biases used. The o
- Author
- Jeff Jeremiah Perea
- Language
- EN