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Impact of Ethical Issues in Advertising by AssignmentLab.com is a document available to read on EtoBox.

What is Impact of Ethical Issues in Advertising about?

The document discusses an advertisement for the movie Ted that contained sexual, nudity, and inappropriate content for children. This caused complaints from clients and parents about breaching advertising ethics codes. It increased costs for the client and affected their return on investment. The client responded that no codes were breached while others felt the content was unsuitable for children. Later campaigns were better managed by changing air times to avoid complaints.

Author

AssignmentLab.com

Language

EN