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What is Factors Influencing Online Buying Behavior about?

This document discusses factors that affect online purchasing behavior. It examines the relationship between consumer personality, cultural dimensions, and purchasing behavior through cyber advertising. A survey of 504 respondents found that high involvement products, attitude towards the internet, and convenience contributed significantly to online purchasing. However, cultural dimensions and risk personality did not have significant relationships as hypothesized. The rise of new media technologies and the

Author

Alif

Language

EN