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Understanding Media : the Extensions of Man by Marshall McLuhan, W. Terrence Gordon is a reference work available to read on EtoBox.

What is Understanding Media : the Extensions of Man about?

The new media are abolishing the established centers of power everywhere, along with our most basic assumptions. Understanding Media is one of the “half-dozen seminal works of twentieth century thought,” a tour de force of mercurial wit and telescopic analysis that marks a turning point in the history of ideas. In an exhilarating prose style laced with erudition and satire, McLuhan presents a radical interpretation of history with the media of communication as principal actor. Media, as the hid den forces shaping man and society, are typically ignored. Their “message” is how they distort the existing social order. Ignorance of media, our tendency to be oblivious of them and even blinded by them, is a failure of ‘book culture’ or Western perception generally, which is obsessed with content and must retool in the new electronic environment. From the first chapter, ‘The Medium is the Message,’ McLuhan invites us to discard older habits of thinking and adopt new criteria for perception and knowledge. Originally published in 1964, Understanding Media: The Extensions of Man launched Marshall McLuhan onto the world stage, and saw him become one of the most public intellectuals of all time

Who reads Understanding Media : the Extensions of Man?

Author

Marshall McLuhan, W. Terrence Gordon

Publisher

Gingko Press (Perseus)

Published

2013

Language

EN

ISBN

9781322583884

Category

reference

Rating

4.1 / 5 (112 ratings)

Updated

2026-03-14