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Understanding Strategic Competitiveness by Jessica Paula Miguel is a document available to read on EtoBox.

The document discusses key concepts in strategic management including strategic competitiveness, competitive advantage, and the strategic management process. It describes the characteristics of the current competitive landscape as being driven by globalization and technology. It explains models for achieving above-average returns including the I/O model which involves effectively studying the external environment, and the resource-based model which involves utilizing unique, valuable resources. It defines v

Author
Jessica Paula Miguel
Language
EN