About this document
10 18092-Ulikidince 1677365-4778787 by arpityadavphn is a document available to read on EtoBox.
This study investigates the impact of digital marketing strategies on the marketing performance of businesses in Türkiye, focusing on financial performance, customer relationship performance, and new product/service development performance. It finds that digital marketing strategies, particularly social media marketing, content marketing, and search engine marketing, positively influence these performance dimensions and exhibit mediating effects. The research aims to contribute to marketing literature and p
- Author
- arpityadavphn
- Language
- EN