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What is Real Madrid: The Galacticos Strategy about?

Real Madrid is one of the most successful professional soccer clubs. It was founded in 1902 and was granted royal status by the Spanish king in 1920. In the 1990s and 2000s, club president Florentino Perez implemented a strategy to transform Real Madrid into the best soccer club in the world. This included improving financial flexibility to acquire top players, known as "Galacticos," such as Figo, Zidane, Ronaldo, and Beckham. Perez also focused on leveraging the Real Madrid brand globally and increasing re

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definyee

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EN