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What is Personal Purchase and Buyer Decision Process about?

Olegario describes his personal experience going through the buyer decision process to purchase a new smartphone. He received a scholarship refund of 20,000 pesos and decided to use the money to buy either books, go on a trip, or get new clothes. [1] He realized his old iPhone was inconvenient and decided he needed a new phone based on its importance and value in his daily life. [2] He researched different phone brands and models by asking friends, visiting tech sites, and watching reviews on YouTube to gat

Author

Jerome Wilfred Olegario

Language

EN