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What is Growth of India about?

The Indian biscuit industry is valued at INR 145 billion and is growing at a CAGR of around 10-14%. The top players, Britannia and Parle, have a around 70% market share. The industry is expected to reach INR 279 billion by 2019 driven by factors like rising incomes, changing lifestyles, and growth in organized retail. The SWOT analysis indicates the industry strengths are strong brands and distribution networks, while weaknesses include lack of technology upgrades and low rural penetration. Opportunities ex

Author

Jatin Sapra

Language

EN