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What is Understanding Creativity Fundamentals about?

This document discusses creativity from an organizational perspective. It defines creativity as "the creation of a valuable, useful new product, service, idea, procedure or process by individuals working together in a complex social system." The document also outlines the 4 Ps of creativity - person, process, press (environment), and product. Additionally, it describes different types of problems where creativity can be applied, such as problems with or without known solutions, as well as problems that occu

Author

Rafael García

Language

EN