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What is Decline of Diana Margarine in the PH about?

Diana Margarine was introduced in the Philippines in the 1980s by San Miguel Corporation and was initially popular. However, in the 1990s several new margarine brands entered the market offering competitive prices and innovative flavors. Diana Margarine also faced shifting consumer preferences towards healthier options. Due to limited marketing efforts, product innovation, and adaptability to changing trends, Diana Margarine gradually lost market share and was discontinued in the late 1990s.

Author

clarospearl

Language

EN