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Impact of Product Placement in Films by Qaahira Zivar is a document available to read on EtoBox.

What is Impact of Product Placement in Films about?

The document discusses product placement in films, highlighting its effectiveness and the concept of mere exposure, where repeated visibility of a product can influence consumer behavior. It presents research by Auty and Lewis (2004) that demonstrates how product placement affects children

Author

Qaahira Zivar

Language

EN