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Marketing the moon : the selling of the Apollo lunar program by Scott, David Meerman, Jurek, Richard is a history book available to read on EtoBox.

What is Marketing the moon : the selling of the Apollo lunar program about?

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than "My Three Sons"? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In " Marketing the Moon," David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the "Tomorrowland" segments of the "Disneyland" prime time television show, Americans were a receptive audience for NASA's pioneering "brand journalism." Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel -- through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features -- rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces

Who reads Marketing the moon : the selling of the Apollo lunar program?

Author

Scott, David Meerman, Jurek, Richard

Publisher

The MIT Press, [2014]

Published

2014

Language

EN

ISBN

9780262026963

Category

history

Subjects

Engineering, Marketing, Fiction

Rating

4.18 / 5 (60 ratings)

Updated

2026-03-13