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Understanding Agenda Setting Theory by Анастасия Дмитриева is a document available to read on EtoBox.

What is Understanding Agenda Setting Theory about?

The document summarizes agenda setting theory and how it has evolved with new media. It discusses how traditional media influences public agenda by determining what issues receive attention. However, new media has challenged this by allowing the public to produce and spread their own news, leading to "reverse agenda setting" where social media drives media coverage. The rise of social networks has shifted journalists to "gate-watchers" who follow online discussions and blurred the lines between media produc

Author

Анастасия Дмитриева

Language

EN