About this Business, Management and Accounting article
Brand Extensions: Prestige Brand Effects by Ashley Lye; P. Venkateswarlu; Jo Barrett is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Ashley Lye; P. Venkateswarlu; Jo Barrett
- Publisher
- Elsevier ; Elsevier BV (ISSN 1441-3582)
- Published
- 2001
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)