Can I read Peterman rides again : adventures continue with the real "J. Peterman" through life and the catalog business on EtoBox?

Peterman rides again : adventures continue with the real "J. Peterman" through life and the catalog business by John Peterman is a business book available to read on EtoBox.

What is Peterman rides again : adventures continue with the real "J. Peterman" through life and the catalog business about?

"J. Peterman" is a name known to over 40 million consumers and business people, thanks to a unique mail-order catalog hailed as "witty, entertaining....the stuff of literature" (New York Times Magazine) and regular appearances of a "J. Peterman" character on the popular Seinfeld TV show. Now the real John Peterman steps from behind his persona in a candid memoir that interweaves the rise and fall of the J. Peterman Company with a recounting of the unusual life experiences that shaped the man himself. Starting with a $500 investment and one product-an ankle-length, cowboy-style duster coat bought on impulse in Jackson Hole, Wyoming-Peterman built a $75 million company. His unconventional "Owner's Manual" catalog used long, literate copy and artful watercolors instead of photos to surround his wares-whether a Navy watch cap or a deck bench from the Titanic-with an aura of adventure and romance. Then came a cash-flow crisis, Chapter 11...and a harrowing personal and professional reassessment. Through autobiographical anecdotes (including his early years with the Pittsburgh Pirates), Peterman explains how to turn dreams into action, find courage to go beyond the conventional, and be pa

Who reads Peterman rides again : adventures continue with the real "J. Peterman" through life and the catalog business?

Author

John Peterman

Publisher

Paramus, NJ: Prentice Hall Press

Published

2000

Language

EN

ISBN

9780735201996

Category

business

Subjects

Memoir, Fiction, Economics

Rating

3.19 / 5 (31 ratings)

Updated

2026-03-14