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What is Measuring Social Media ROI Effectively about?

This document discusses the importance of measuring social media return on investment (ROI) and provides guidance on how to do it. It notes that 44% of CMOs have not been able to measure the impact of social media on their business. To measure ROI, companies should regularly track key metrics from social media efforts like engagement, website traffic, leads and sales. They should also conduct in-depth social media audits every 12-18 months to analyze performance, adjust strategies and prove the value of soc

Author

Huy Hoàng Phan

Language

EN