About this document
Augmented Reality by Maria Alexandra is a document available to read on EtoBox.
This document summarizes a research study that analyzed the effect of augmented reality shopping applications on purchase intention. The study surveyed 89 e-commerce consumers in Indonesia to analyze how virtual presence, device quality, perceived enjoyment, and perceived usefulness impacted purchase intention. The findings revealed that virtual presence significantly affects enjoyment and usefulness, and indirectly impacts purchase intention. Device quality was also found to significantly impact enjoyment
- Author
- Maria Alexandra
- Language
- EN