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This document is a thesis submitted by Mr. Jitendra Chouhan to Devi Ahilya Vishwavidyalaya, Indore, India for the degree of Doctor of Philosophy in Commerce. The thesis is titled "A Comparative Study of Consumer Preference towards Indian and Multinational Brand of Readymade Garments (A Study of Selected Consumer of Indore Region)". It examines consumer preferences between Indian and multinational brands of readymade garments in the Indore region of India. The thesis contains chapters on the readymade garmen

Author

Meenu Mohan

Language

EN