About this document
Consumer-Based Brand Equity in Service Shops by dani ferdian is a document available to read on EtoBox.
This study investigated consumer-based brand equity in the service shop context. A survey was administered to 602 customers of service shops to examine the relationships between dimensions of brand equity. The findings suggested that service quality in service shops is comprised of six dimensions: tangibles, responsiveness, empathy, assurance, recovery, and knowledge. The results also showed that service quality has a greater influence on favorable customer responses to brands than product cues. The study p
- Author
- dani ferdian
- Language
- EN