About this document
Tata Motors Marketing Strategy Overview by Mullapudi Teja is a document available to read on EtoBox.
Tata Motors uses a 5Ps marketing strategy of product, price, place, promotion, and people. It produces a wide range of vehicles including luxury brands Jaguar and Land Rover. Tata launched the inexpensive Tata Nano car in 2008 to attract customers with low prices. It has a large sales and service network across India and partners with dealers. The company promotes its brands aggressively through celebrity endorsements, events, and media advertising. Tata recruits and trains talented employees to improve the
- Author
- Mullapudi Teja
- Language
- EN