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Captivating Company: Dimensions of Attractiveness in Employer Branding by engmostafa_2007 is a document available to read on EtoBox.

What is Captivating Company: Dimensions of Attractiveness in Employer Branding about?

This document discusses employer branding and attractiveness from the perspective of potential employees. It defines key concepts like internal marketing, internal advertising, internal branding and employer branding. It also develops a scale to measure employer attractiveness based on identifying important components from a potential employee

Author

engmostafa_2007

Language

EN