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This document outlines the course description for a Business Marketing course. It provides the course code, title, credit units, pre-requisites, description, learning outcomes, resources, modality, and content topics. The course content will cover market segmentation, targeting, positioning, and strategies for reaching target markets. Key concepts that will be discussed include demographic, geographic, psychographic segmentation as well as undifferentiated, differentiated, concentrated, and micromarketing s

Author

Florilyn Dela Cruz

Language

EN