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Marketing Analytics: Brand Comparison Analysis by Koushik Mahanta is a document available to read on EtoBox.
What is Marketing Analytics: Brand Comparison Analysis about?
The document presents a marketing analytics assignment by Koushik Mahanta, analyzing the positioning of various soft drink brands on a perceptual map. It concludes that Coke, Diet Pepsi, and 7Up are older products, while Sprite is positioned as neither old nor new compared to Pepsi, which is identified as the newest brand among them. The analysis highlights the relative age and market perception of these brands in comparison to each other.
- Author
- Koushik Mahanta
- Language
- EN