About this document
Business Phrases You Must Know by Rahul Bhole is a document available to read on EtoBox.
The document explains the concept of user stickiness, defined by the stickiness ratio (DAU ÷ MAU × 100), which measures user engagement and return frequency. It distinguishes between user stickiness and user retention, highlighting that stickiness focuses on short-term engagement while retention pertains to long-term loyalty. Additionally, it provides strategies to increase stickiness, such as seamless onboarding, regular updates, and loyalty programs.
- Author
- Rahul Bhole
- Language
- EN