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Philippine Print Advertising Analysis by mkss11_kli053 is a document available to read on EtoBox.

What is Philippine Print Advertising Analysis about?

This paper aims to examine the generic structures and linguistic properties of print advertisements in Philippine magazines. It analyzed 74 ads and found they predominantly used "reason" structures that directly provide motives for purchase and cite benefits, rather than more indirect "tickle" structures. The directness allows the ads to function as covert communication. Key generic structures included giving reasons for buying and citing benefits or creating needs and recommending actions. The study also a

Author

mkss11_kli053

Language

EN