About this document
Ba 4 by Phonebaba is a document available to read on EtoBox.
The document discusses the role of quality management as a tool for enhancing consumer satisfaction, focusing on Captain Cook Nigeria PLC. It outlines the importance of continuous improvement, quality planning, control, and the relationship between quality management and customer satisfaction. The study employs a descriptive survey method to analyze data collected from respondents, concluding that effective quality management significantly impacts consumer satisfaction.
- Author
- Phonebaba
- Language
- EN