About this document
2008FY IABEuropeAdEx by gruszmen is a document available to read on EtoBox.
In 2008, European online advertising expenditure reached €12.9 billion, reflecting a 20% growth despite economic challenges, with search advertising leading the format. The UK, Germany, and France dominated the market, accounting for 64% of total spending, while emerging markets in Central and Eastern Europe showed significant growth. The report highlights the narrowing gap between Europe and the US in online advertising spend and forecasts continued growth in digital formats such as mobile and online TV ad
- Author
- gruszmen
- Language
- EN