Opening book details…
Can I read Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice Series) on EtoBox?
Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice Series) by Merlin Stone; Alison Bond; Bryan Foss; NetLibrary, Inc is a nonfiction available to read on EtoBox.
What is Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice Series) about?
Consumer Insight provides market researchers with knowledge of database marketing and Customer Relationship Marketing techniques. It comprehensively covers the classic areas that marketers focus on: knowing who and where your customers are, what they do, what they buy and what they would like to buy. It also explores how customers' thoughts, feelings, objectives and strategies influence their behaviour. The book also explains how companies gain insight into their customers by managing and using their customer data correctly. Packed with the latest models, tools and research, it provides a great opportunity for market researchers to improve their knowledge of database marketing and CRM, and how they relate to market research. Readers will gain an understanding of what customer management actually is, what information is used, and how this information needs to be planned to support customer management. Read more... Content: Introduction -- What is database marketing? -- Using the database -- How customer care and database marketing use customer insight -- Customer relationship management (CRM) -- Consumer insight and market research -- Analysing consumer data to get insight --
Who reads Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice Series)?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Merlin Stone; Alison Bond; Bryan Foss; NetLibrary, Inc
- Publisher
- Kogan Page, Limited
- Published
- 2004
- Language
- EN
- ISBN
- 9780749442927
- Category
- nonfiction
- Subjects
- Management, Business, Marketing
More by Merlin Stone; Alison Bond; Bryan Foss; NetLibrary, Inc
Browse all works by Merlin Stone; Alison Bond; Bryan Foss; NetLibrary, Inc
Similar books
- Market Research in Practice : How to Get Greater Insight From Your Market — Hague, Paul N.; Morgan, Carol-Ann; Hague, Nick (2013)
- Humanizing Big Data : Marketing at the Meeting of Data, Social Science and Consumer Insight — Colin Strong (2015)
- Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty — Zontee Hou; Founder of Media Volery and Director of Strategy Zontee Hou (2024)
- Employee Research: How To Increase Employee Involvement Through Consultation (market Research In Practice) — Peter Goudge (2006)
- Researching Customer Satisfaction and Loyalty: How to Find Out What People Really Think (Market Research in Practice) — Paul Szwarc (2005)
- Profile Your Target Market : Build and Use an Avatar of Your Ideal Customer or Client — Scott A. Gardner (2017)