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KFC is a document available to read on EtoBox.

KFC serves over a billion chicken meals annually across over 33,000 restaurants globally. In the early 2000s, KFC introduced a "Soul Food" strategy to overhaul its image and menu, bringing people together to enjoy wholesome, reasonably priced food. This included the launch of the popular "Warm Chicken Salad" and value "Mini Fillet Burger." Through creative advertising bringing the food to life, KFC successfully repositioned its brand and built customer relationships through its "Soul Food" experience.

Language

EN